The Comeback Of A Giant

"Listen and be open, but don't let anyone tell you who you are." - Jeff Bezos

Author

Dr. Rob Bell
September 20, 2024 • Estimated Reading Time: 3 minutes

In partnership with

This headline from the reputable “Barron’s” was in 1999.

It predicted that Amazon was “just another middleman” and it was lumped together with many other dot com businesses that popped in 2001 amongst the bubble.

Barron’s suggested that Amazon simply wouldn’t be able to compete with Sony or Dell.

Speculation is necessarily incorrect, But it is incomplete!

Amazon.com was an overwhelming choice by experts of companies that would fail.

The Barron’s article was rooted with only a short-term focus! They were short-sighted and unable to see into the future, because time and patience were not on their side. And Barron’s caused Amazon stock to slide.

However, the mental skill that Jeff Bezos and Amazon.com simply did what all successful people and business are able to do.

They were able to adjust!

Remember, a boat is off-course 99% of the time. Sailboats, like people reach their destination by being able to tack and adjust!

Every comeback is dependent upon being able to move with the punch and make slight adjustments along the journey.

And if you invested $1,000 at that time of publication, that investment would be worth over $50k today.

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